MAX BMW Events:

MAX BMW Motorcycles hosts over events each year across our four locations and beyond. MAX BMW Events range from lead rides, hands-on sessions with our Master Technicians, talks with motorcycling icons, film premieres, and moto-rallies.

From Scrambler Rides in the Spring, to Enduro Weekends in the Fall, to Ice Track Days in the Winter, MAX BMW looks to bring you new and exciting events each year.

To stay up to date on all MAX BMW events, sign up for our weekly eRider or see our calendar below.

For any questions regarding events, please contact Max, max.stratton@maxbmw.com.

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BMW Performance Center Demo Truck at Dirt Daze

Thursday, August 17, 2023 9:00 AM 09:00
Saturday, August 19, 2023 5:00 PM 17:00

North Haverhill Fairgrounds 1299 Dartmouth College Highway North Haverhill, NH, 03774 United States (map)

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Immerse yourself in adventure and celebrate 100 years of BMW at Dirt Daze, August 17-19th

Ready to experience adventure around every corner? MAX BMW Motorcycles is bringing the BMW Performance Center Demo Truck to the Dirt Daze Rally in North Haverhill, NH August 17, 18 and 19th, 2023.

Join us throughout Dirt Daze for:
• The BMW Performance Center Demo Truck
• GS Demos and Guided Rides
• Special Guests
• Giveaways

Demo Truck Schedule:
• Thursday, August 17th: 9 AM - 5 PM
• Friday, August 18th: 9 AM - 5 PM
• Saturday, August 18th: 9 AM - 5 PM

All demo rides are first-come, first-served. No pre-registration necessary.

For information on Dirt Daze, please visit: https://dirtdazerally.com/